Customer service is vital to your success

Concept of cyber security, information security and encryption,How frequently do you find yourself truly emphasizing your customers’ priorities? Yes, you design comprehensive marketing strategies and establish quarterly objectives, but do you devote an equivalent amount of effort to refining your customer service expertise?

Indeed, proficient customer service is arguably the cornerstone of a flourishing business.

Look at it this way: the subjects crucial to your customers should be equally significant to you. The point to remember is that customers won’t seek you out for a standard service they can conveniently obtain from a neighboring business. It’s indispensable for you to distinguish your company and ensure customers feel not only esteemed but cherished as well. A consistently successful method of achieving this is by enhancing the overall customer experience — this could involve streamlining processes, training staff to exceed customer expectations, and fostering a culture of empathy and understanding. Every interaction with your customers should leave them feeling heard, valued, and eager to return.

Here are some eye-opening statistics underscoring the importance of the customer experience.

  • Research from global professional accounting services firm, PwC, shows 86% of customers are willing to pay more for a product if they receive excellent customer service.
  • A report from Segment, a customer data platform, shows 71% of consumers express frustration when they receive impersonal customer service. The report goes on to state that 49% of customers have made impulse purchases after receiving personalized customer service.
  • American Express research shows that 90% of customers report customer service is the deciding factor when choosing to do business with a company. This survey found that 49% of customers have switched companies due to poor customer service.
  • According to HubSpot research, 93% of customers remain loyal to a company that offers excellence in customer service.
  • New Voice Media reports $62 billion is lost by U.S. businesses each year because of poor customer service.

These statistics are startling to many, but once you recognize them as facts, they help reiterate just how important the customer service experience is in keeping your customers happy, satisfied and more likely to do business with your company again and again. You know customer service is important – that is a no-brainer. However, you may find your resources strained and unable to handle customer service requests. A perfect solution for your company would be to outsource certain functions such as bill collection.

No company likes to take on the task of collecting overdue bills, but our team is here to support yours on your journey to providing excellent customer service. To learn more about our services, call (949) 440-4600 or visit us online at